Design – Does it Work?

The most annoying question we were asked by our tutors in college was ‘does it work?’

Nobody could work out what this meant. Every time you scribbled a design they would ask ‘does it work?’ We would reply with a shrug and say ‘I don’t know …. you tell me ….’

As you evolve as an artist you realize what ‘does it work’ actually means, they wanted you to discover your design instinct …. that special subconscious something that tells you ‘yes or no’.

You get the same gut instinct as a customer when you look at someone’s stall. You don’t know why you like it, or you don’t.

Ultimately different things ‘work’ for different people at different stages of life, and if people give you money for it … it works!